
Sony has just redefined the meaning of home entertainment in India with the launch of its colossal 98-inch BRAVIA 5 Mini-LED TV. Priced at ₹6.49 lakh, this television isn’t just about sheer size—it’s a statement piece for cinephiles and tech enthusiasts looking for a truly immersive viewing experience123.
What Makes the BRAVIA 5 Stand Out?
1. A Cinematic Canvas
At 98 inches (249cm), the BRAVIA 5 is Sony’s largest consumer TV offering in India, promising a wall-filling, theater-like spectacle for your living room. With a 4K UHD (3840×2160) Mini-LED display, it delivers images rich in detail and depth, capturing every nuance from subtle shadows to blazing highlights23.
2. Cutting-Edge Visual Technology
- Mini-LED with XR Backlight Master Drive: This advanced backlighting pairs thousands of independently controlled Mini LEDs with precision local dimming, creating outstanding contrast and vibrant colours—even in challenging lighting23.
- Dolby Vision, HDR10, HLG: Multiple HDR options ensure vivid, lifelike imagery no matter the source content3.
- IMAX Enhanced Certification: Brings optimized sound and image for lifelike blockbusters and documentaries, making movie nights truly unforgettable24.
3. Next-Gen Processing & Smart Features
- Cognitive Processor XR: Utilizes artificial intelligence to analyze and optimize picture and audio, catching how humans naturally see and hear for realistic results3.
- Google TV OS: Unlocks thousands of apps, voice control, and tailored content recommendations for a seamless smart TV experience3.
4. Superior Audio for True Immersion
- Acoustic Multi-Audio speakers (40W): Takes sound quality up a notch, positioning sound for more realism—dialogues are crisp, action thunders, and ambient sounds surround you3.
- Dolby Atmos & DTS:X: 3D surround sound makes every scene feel larger than life for both movies and gaming3.
5. Creator-Calibrated Modes
To ensure authenticity, the BRAVIA 5 includes special modes like:
- Studio Calibrated Mode
- Netflix Adaptive Calibrated Mode
- Prime Video Calibrated Mode
- Sony Pictures Core Mode
These modes let viewers experience content exactly as filmmakers intended, even adjusting for live sports and various genres32.
6. Top-Notch Connectivity and Design
- Wi-Fi 6, Bluetooth 5.3
- Four HDMI ports (all supporting 4K 120Hz, eARC, VRR)
- Two USB ports
- Sleek “One Slate” design: Minimal bezels, elegant stand, and a remote with a premium feel32.
Feature | Details |
---|---|
Screen Size | 98 inches (249cm), 4K UHD, Mini-LED |
Processor | Cognitive Processor XR |
HDR Support | HDR10, HLG, Dolby Vision |
Audio Output | 40W Acoustic Multi-Audio, Dolby Atmos |
Refresh Rate | 120Hz |
Smart OS | Google TV |
Connectivity | Wi-Fi 6, Bluetooth 5.3, 4x HDMI (4K120), 2x USB |
Special Modes | Netflix, Prime Video, Sony Pictures Core, Studio |
Warranty | 3 years |
MRP (India) | ₹6,49,990 |
Launch Offers and Availability
The Sony BRAVIA 5 98” (model K-98XR55A) is available now at Sony Centres, Sony Exclusive stores, shopatsc.com, major electronics retailers, and leading e-commerce platforms in India. Early buyers benefit from:
- Three-year comprehensive warranty
- ₹25,000 cashback on select credit cards
- Curated EMI starting at ₹19,995/month35
Who Is This TV For?
This gargantuan screen is aimed at:
- Home theater enthusiasts seeking the ultimate viewing experience.
- Gamers who crave smooth 4K/120Hz visual performance.
- Content creators and cinephiles wanting to view films “as the creator intended.”
Final Word
With the 98-inch BRAVIA 5, Sony isn’t just selling a TV—they’re delivering a slice of the cinematic experience for your private home. From the AI-powered visuals to the immersive audio and studio-calibrated modes, this model is an unrivaled showpiece for those who demand nothing but the best from their home entertainment setup