Sony Brings Home Cinema to New Heights: 98-inch BRAVIA 5 Mini-LED TV Launches in India

Sony has just redefined the meaning of home entertainment in India with the launch of its colossal 98-inch BRAVIA 5 Mini-LED TV. Priced at ₹6.49 lakh, this television isn’t just about sheer size—it’s a statement piece for cinephiles and tech enthusiasts looking for a truly immersive viewing experience123.

What Makes the BRAVIA 5 Stand Out?

1. A Cinematic Canvas

At 98 inches (249cm), the BRAVIA 5 is Sony’s largest consumer TV offering in India, promising a wall-filling, theater-like spectacle for your living room. With a 4K UHD (3840×2160) Mini-LED display, it delivers images rich in detail and depth, capturing every nuance from subtle shadows to blazing highlights23.

2. Cutting-Edge Visual Technology

  • Mini-LED with XR Backlight Master Drive: This advanced backlighting pairs thousands of independently controlled Mini LEDs with precision local dimming, creating outstanding contrast and vibrant colours—even in challenging lighting23.
  • Dolby Vision, HDR10, HLG: Multiple HDR options ensure vivid, lifelike imagery no matter the source content3.
  • IMAX Enhanced Certification: Brings optimized sound and image for lifelike blockbusters and documentaries, making movie nights truly unforgettable24.

3. Next-Gen Processing & Smart Features

  • Cognitive Processor XR: Utilizes artificial intelligence to analyze and optimize picture and audio, catching how humans naturally see and hear for realistic results3.
  • Google TV OS: Unlocks thousands of apps, voice control, and tailored content recommendations for a seamless smart TV experience3.

4. Superior Audio for True Immersion

  • Acoustic Multi-Audio speakers (40W): Takes sound quality up a notch, positioning sound for more realism—dialogues are crisp, action thunders, and ambient sounds surround you3.
  • Dolby Atmos & DTS:X: 3D surround sound makes every scene feel larger than life for both movies and gaming3.

5. Creator-Calibrated Modes

To ensure authenticity, the BRAVIA 5 includes special modes like:

  • Studio Calibrated Mode
  • Netflix Adaptive Calibrated Mode
  • Prime Video Calibrated Mode
  • Sony Pictures Core Mode
    These modes let viewers experience content exactly as filmmakers intended, even adjusting for live sports and various genres32.

6. Top-Notch Connectivity and Design

  • Wi-Fi 6, Bluetooth 5.3
  • Four HDMI ports (all supporting 4K 120Hz, eARC, VRR)
  • Two USB ports
  • Sleek “One Slate” design: Minimal bezels, elegant stand, and a remote with a premium feel32.
FeatureDetails
Screen Size98 inches (249cm), 4K UHD, Mini-LED
ProcessorCognitive Processor XR
HDR SupportHDR10, HLG, Dolby Vision
Audio Output40W Acoustic Multi-Audio, Dolby Atmos
Refresh Rate120Hz
Smart OSGoogle TV
ConnectivityWi-Fi 6, Bluetooth 5.3, 4x HDMI (4K120), 2x USB
Special ModesNetflix, Prime Video, Sony Pictures Core, Studio
Warranty3 years
MRP (India)₹6,49,990

Launch Offers and Availability

The Sony BRAVIA 5 98” (model K-98XR55A) is available now at Sony Centres, Sony Exclusive stores, shopatsc.com, major electronics retailers, and leading e-commerce platforms in India. Early buyers benefit from:

  • Three-year comprehensive warranty
  • ₹25,000 cashback on select credit cards
  • Curated EMI starting at ₹19,995/month35

Who Is This TV For?

This gargantuan screen is aimed at:

  • Home theater enthusiasts seeking the ultimate viewing experience.
  • Gamers who crave smooth 4K/120Hz visual performance.
  • Content creators and cinephiles wanting to view films “as the creator intended.”

Final Word

With the 98-inch BRAVIA 5, Sony isn’t just selling a TV—they’re delivering a slice of the cinematic experience for your private home. From the AI-powered visuals to the immersive audio and studio-calibrated modes, this model is an unrivaled showpiece for those who demand nothing but the best from their home entertainment setup

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